Strong quality and export demand deliver successful cherry season

July 31, 2026 | 5 Min read
Australia’s cherry industry has delivered a strong 2025-26 season, with premium fruit quality and growing export demand driving higher returns and reinforcing Australia’s position in key international markets.

Australia’s cherry industry has delivered a strong 2025-26 season, with premium fruit quality and growing export demand driving higher returns and reinforcing Australia’s position in key international markets.

By the end of the season in February 2026, cherry exports reached 4,950 tonnes valued at $110.26 million, up 13 per cent in volume and 22 per cent in value year-on-year, with higher unit prices reflecting the industry’s continued focus on quality.

Tasmania and Victoria continued to lead export supply, together accounting for more than 90 per cent of exported volume, supported by disciplined production systems, strong biosecurity performance and effective collaboration between growers, exporters and government stakeholders.

Airfreight capability ensures Australian cherries reach key Asian markets within 72 hours of harvest, reinforcing Australia’s reputation for freshness, safety and reliability.

Cherry Growers Australia chief executive Dr Penny Measham says the results demonstrate the impact of a nationally aligned approach to production, quality, trade and market development.

“This season shows what’s possible when the industry delivers consistently high-quality fruit and works together under a clear national approach,” Penny says.

“Strong export growth, rising market returns and repeat demand from our key Asian markets all point to confidence in Australian cherries as a premium product,” she says.

Hong Kong remains Australia’s largest export market, with significant growth recorded in Vietnam and China, supported by strong late‑season demand combined with supply capability.

Quality outcomes were a defining feature of the season in the domestic market too, underpinned by best‑practice handling and industry investment in quality.

“Quality underpins everything we do,” Penny says.

“When we get quality right, from orchard through to consumers, we protect our reputation, strengthen demand and deliver better outcomes for growers.”

The 2025-26 season represents strong progress against CGA’s long‑term goal of building a productive, profitable, world-class and sustainable Australian cherry industry, with momentum set to continue into future seasons.

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