Delite Mandarins celebrates its 10th season
Nutrano Produce Group unveils a new marketing campaign to support the 10th season of Australian Delite seedless mandarins focused on driving Delite as the ultimate portable snack for Busy Healthy Bodies.
“Citrus consumption remains strong with Aussies prioritising their health and wellbeing; whether they are looking for vitamin C to boost their immunity or healthy snacking options to fuel their daily lives which are often a hive of activity at home or on the go. The use of fun illustrative characters living busy active lives to highlight the different occasions as well as broaden appeal to a wider audience,” said Cameron Davine, general manager sales and marketing at Nutrano Produce Group.
“Delite has become a household favourite and this year we are expecting to pick 20 million pieces of fruit across our grower network. The success of the Delite mandarin program since it launched 9 years ago is a culmination of hard work from our dedicated grower partners in NSW, VIC and WA who put their heart and soul into growing Delite mandarins and honoring the strict quality specifications that underpins the Delite brand,” said Tania Chapman, general manager of Nutrano’s Sunraysia Operations.
Future expansion plans are underway to extend availability and to meet the growing consumer demand. “We continue to invest in best farm practices including crop protection nets, sprayers, frost fans as well as elevate agronomic practices to mitigate alternate bearing and ultimately maximise production of premium quality fruit for consumers,” said Ms Chapman.
Delite has built a reputation as a premium quality seedless mandarin offering consumers exceptional eating experience that’s sweet, juicy, and consistently deliver on promise that they are a ‘Delite to the last little bite’.
“The 2021 campaign will continue to amplify the Delite brand exposure throughout the various touch points and convert shoppers at point of purchase instore and online at Woolworths as well as a new revamped website featuring our grower partners.
Consumers want to know where their food comes from and putting the faces of our growers behind the fruit was key part of the website enhancements”.
Source: Nutrano Produce