Study finds that mango ripeness is critical for 80% of consumers
A consumer sensory study was conducted by researchers Dr Heather Smyth and Jasmine Ngo of the Centre for Nutrition and Food Science, Queensland Agriculture Alliance for Food Innovation (QAAFI), University of Queensland on behalf of Piñata Farms during the 2018-2019 mango season.
"The objective was to determine consumer acceptability of the Honey Gold variety among Australian mango consumers and to compare it with commercial competitors Calypso and Kensington Pride," managing director Gavin Scurr said.
"We've been growing Honey Golds since 2009 and we're constantly looking at how we can improve by making adaptations along the supply chain. As growers, it's important to know what consumers want in a mango, so we can deliver on those expectations."
Participants found Honey Golds were equally preferred with Calypso mangoes in visual appeal. In terms of aroma acceptability, consumers found no difference between the varieties.
Mr. Scurr said the study also asked consumers what factors they considered when choosing a mango and to rate the influence ripeness had on their purchasing decision.
According to the results, almost 80% of consumers indicated ripeness was a critical factor when choosing a mango and that consumers preferred mangoes that were "nearly ripe, and ready to be eaten within two days".
"Some consumers found Honey Golds were slightly over-ripe compared with their competitors. That's an important factor we'll take into consideration for next season," Mr. Scurr said.
Piñata Farms and some 30 contracted growers produce Honey Gold mangoes in five states between October and March. They are available at leading supermarket chains nationally where they fetch a premium.
Source: Fresh Plaza